Benefiting from Pay TV's Shift to Streaming
While aggregation is nothing new, fuboTV believes that with its position as one of the emerging leaders in the vMVPD space, the company would benefit from the cord-cutting growth that is expected to continue spilling over to the streaming market moving forward, and its laser-focus on sports content would give it the future leadership in its market as it rapidly grows its customer base. To put it simply, fuboTV is a streaming content aggregator, with a laser-sharp focus on using a wide array of sports content as the key part of its customer-acquisition strategy where the company popularly coined: “ come for the sports, stay for the entertainment.”įuboTV strongly believes in the power of aggregation as the company emphasized: “ Aggregators have always succeeded throughout history, and it's just a more efficient and more effective viewing experience with better customization and personalization, and it's all in one place.” fuboTV certainly has one of broadest array of content in this space as the company offers more than 100 channels in their Standard plan, which is 40 more channels than what the market leader Hulu ( DIS) offers in its basic package. FuboTV ( NYSE: FUBO) is a sports-focused Virtual Multichannel Video Programming Distributor ( vMVPD) platform.
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